If you’re considering selling your home in Edmonton on your own, understanding buyer behavior is crucial. REALTOR.ca is Canada’s leading real estate platform, offering insights and tools to help your property reach the right audience. Listing with an agent guarantees that your property will be listed on Realtor.ca, but that is not the only advantage you get with listing professionally. Here’s how listing with a professional realtor and leveraging the MLS® system can elevate your selling strategy.
REALTOR.ca: Connecting with Buyers
Keywords Searches
REALTOR.ca attracts millions of visitors monthly. In Edmonton, buyers are actively searching for specific home features like "garage" (18.1%) and "Basement Suite" (4.5%) and popular neighborhoods like Downtown and Windermere. When listing your home, your realtor should always consider how keyword searches can impact the reach your listing will have. There are many different strategies that a Real Estate Agent can deploy to ensure your property is viewed by as many potential buyers as possible.
Budget
We know that budget is often what it comes down to for most buyers. Purchasing is not only a costly, but deeply personal investment. A realtor can help you price your home strategically to align with these popular ranges, maximizing buyer interest. Keep in mind that most buyers work with a realtor to purchase their homes, and as such often prefer to view properties that cover the buyers brokerage agreement. As many of these buyers use MLS® supported platforms to conduct their property searches, having a listing on them greatly increases your chances of a qualified buyer seeing your listing.
The MLS® System Advantage
“Hi, is this still available?”. - We have all received those dreaded messages on marketplace at one time or another, only to never hear from the potential buyer again. MLS® connects your property to a vast network of real estate professionals and potential buyers. Unlike private sales, MLS® listings offer unmatched visibility, enabling buyers to filter homes by their preferences, such as location or features. The process of viewing the home with an agent also creates a vetting process, and eliminates the need for you to entertain tire kickers.
Why Realtors Make a Difference
Selling a home is more than posting a listing; it’s about marketing, negotiations, and market expertise. Here’s what a realtor brings:
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Expert Pricing: Accurate, competitive pricing attracts serious buyers. Remember folks that over-pricing your home with a 'wait and see' approach is not a recommended strategy. The longer your home is on the market, the more challenging marketing it to buyers is (and the more likely a buyer is to expect a greatly reduced price).
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Professional Marketing: High-quality images, tours, drone videos (when required) are all pros of listing with an agent.
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Negotiation Skills: Realtors are skilled negotiators, and this includes the buyer's agent. Your agent, as well as the buyer's agent work together to represent each other's clients fairly.
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Time-Saving Support: Realtors handle showings, inquiries, and paperwork, while their brokerages ensure that the documents are delivered to the lawyers in a timely manner. They should also be able to provide you with recommendations on professionals that you may need along the way, such as lawyers, mortgage brokers, inspectors and even engineers.
Want to know more? Get in touch.
For more information on the MLS® System and to do a custom search on YOUR neighborhood on realtor.ca, click here.
